signed sales · Oct 2025 – Jun 2026 · lead source → onboarding lifecycle → outcome
–
Lifecycle funnel: lead source → signed by → accepted by bank (MID) → installed → activated. Active merchants split by actual TPV vs target (≥100% / 50–100% / <50%); the rest fall to Inactive (no tx 30d), Failed onboarding, Cancelled or Churned. Click a lead source or team to filter.
Lifecycle funnel
Outcome split
Lead sourceField (FS + MCC)Inside (TS)Lifecycle stageActive≥100% target50–100%<50% targetInactive (no tx 30d)Failed onboardingCancelledChurned
Source breakdown
Actual vs expected TPV
Expected-to-date is Flatpay's projected TPV pro-rated to today (the Projected TPV to date column). Actual-to-date is realised TPV (Total TPV to date). Deviation = actual ÷ expected-to-date. Only signings with both figures are included.
By source
Expected-to-date (hatched) vs actual (solid). % = actual ÷ expected.
Deviation spread
How merchants land vs their expected-to-date TPV.
By sales type
Full TPV table by source
Signings by month
Split by sales type, by Signed Date month.
Monthly detail
Volume, mix, onboarding and retention by signed month.
Retention by signing cohort
Each row is the merchants signed in that month. Columns are months since signing — the % still active (not yet deactivated). Greyed cells haven't happened yet.
Cohort summary
Size, activation and current retention per signing cohort.
Field Sales vs Inside Sales
Side-by-side on volume, retention and TPV. Field = FS self-gen + MCC-booked in-person meetings; Inside = TS, closed over the phone.