signed sales · Oct 2025 – Jun 2026 · lead source → onboarding lifecycle → outcome
Lifecycle funnel: signed by → sent to bank → installed (≥£120) → activated (≥£2.5k), ending in three statuses — Live (installed & not deactivated; split by actual vs expected TPV, with Zombie pulled out regardless of TPV), Awaiting installation (split <30 / >30 days), and Deactivated (Rejected by bank / Cancelled / Churned). Click any node to filter.
Lifecycle funnel
Outcome split
Booking sourceLead type (in/outbound)Field (FS + MCC)Inside (TS)Lifecycle stageLiveDeactivated>100% xTPV75–100%50–75%25–50%0–25% xTPVAwaiting install<30 days>30 daysZombie (no tx 30d)Rejected by bankCancelledChurned
Source breakdown
Actual vs expected TPV
Expected-to-date is Flatpay's projected TPV pro-rated to today (the Projected TPV to date column). Actual-to-date is realised TPV (Total TPV to date). Actual vs Expected % = actual ÷ expected-to-date. Only signings with both figures are included.
By source
Expected-to-date (hatched) vs actual (solid). % = actual ÷ expected.
Actual vs Expected spread
How merchants land vs their expected-to-date TPV.
By sales type
Actual vs Expected by month
By Signed Date month — realised TPV against expected-to-date, like the signings-by-month view.
Full TPV table by source
Deactivations & zombies
Rejected by bank = sent to bank but never got a working MID (no install, no TPV) · Cancelled = boarded, deactivated before £2,500 of sales · Churned = after £2,500 · Zombie = still live but no transaction in 30 days.
Inactive mix by sales type
100% composition of each type's inactive merchants (total inactive labelled on the right).
Inactive mix by lead type
100% composition — Inbound vs Outbound.
By source — inactive share & segments
Why merchants churn
Deactivated by Bank = fraud or bank rejection · Unhappy with Flatpay = features/surcharge/service · Cancelled by Flatpay · Lost to Competitor · Business Closed · No reason given · Other.
Monthly trend
Breakdown by subcategory
Click a group to expand its sub-reasons. All %s are of total churn.
By industry (MCC)
Volume, retention and TPV performance by merchant industry.
Retention by industry
Actual vs Expected TPV by industry
Sales managers & inside reps
Retention and TPV variance per rep (sorted by signings). Use the Sales type filter for Field (BDRs) vs Inside. Min signings
Signings by month
Split by sales type, by Signed Date month.
Monthly funnel progression
Funnel down the rows, signed-date months across — %s are of each month's signed. Use the Merchants toggle up top to switch population.
Retention by signing cohort
Each row is the merchants signed in that month. Columns are months since signing — the % still live (not yet deactivated). Greyed cells haven't happened yet. Use the Merchants toggle up top to switch population.
Cohort summary
Size, activation, current retention and average monthly loss per signing cohort.
TPV deviation by cohort
Realised vs expected-to-date TPV per signing cohort — how each month's intake is performing on revenue.
Field Sales vs Inside Sales
Side-by-side on volume, retention and TPV. Field = FS self-gen + MCC-booked in-person meetings; Inside = TS, closed over the phone.